Ladybug Beach Bum a brand of childrens clothing starting from newborn. The name of the label is influenced by it's beach surroundings. It was important that the brand reflected the personality of it's quirky and cute name.

The Ladybug logo was influenced by 1950's cutely bow tied beachwear and head scarfs. The Ladybug needed to stay away from it's overly cliché counterparts and had to evoke it's fun and carefree personality.

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